Are you considering purchasing a new sign for your company's storefront but cannot decide between two storefront signs? As this type of signage is essential for your business’s marketing strategy, finding the right option is essential. Channel letter signs and cabinet signs are two popular sign solutions for businesses that wish to increase their visibility and brand exposure.
Capturing attention and making a lasting impression are critical in the lively world of signs. In this blog, we’ll explore both outdoor sign options and their advantages to see how they will illuminate your company's brand.
WHAT ARE CHANNEL LETTER SIGNS?
Channel letter signs are made up of individual letters, numbers, and symbols that are then combined to create a full word, phrase, or image. They offer rigid structures and bright illumination that are eye-catching. Channel letters can be attached to a building directly, via a backer or a raceway.
WHAT ARE CABINET SIGNS?
Cabinet and box signs, often known as "wall" signs, are a popular type of lighted signage that displays fine detail and promotes your business. They are often fixed on an outside wall, but they can alternatively be installed freestanding, via a pole or monument, with a box-like form.
SIGNS TO CHOOSE A CABINET SIGN
Cabinet and box signs are an excellent choice for a wide variety of businesses and organizations. The following are signs it’s best to choose a cabinet sign:
· YOU HAVE THE SPACE FOR A FREE-STANDING SIGN
Oftentimes, businesses don’t have the freedom to choose the type of sign they want and where it will be installed. If you own your building, take advantage of the space by choosing a sign that is freestanding. Cabinet signs illuminate nicely at night and are quite visible when placed by the road. Extend your reach as far as possible to attract potential customers.
· YOU'VE CREATED A COMPLEX DESIGN
The capacity to display extremely detailed visuals is perhaps the most significant advantage that a cabinet sign offers, which channel letters do not. If your brand has a complex design or font, consider a cabinet sign to clearly display it.
· YOU"RE LOOKING FOR LONGEVITY
Another advantage of a cabinet sign is its long-lasting lifespan. The face of the sign can be made of a variety of materials, including polycarbonate, acrylic, and vinyl. The face is encased in an aluminum box-like frame, that may house lights if desired, which protects the interior against harsh conditions.
WHEN SHOULD YOU USE A CHANNEL LETTER SIGN?
Channel letters may be completely customized to fit your brand's messaging. If you’re looking for the following, choose a channel letter sign:
· YOU WANT TO BLEND LIGHTING AND INSTALLATION TECHNIQUES
No set of channel letter signs are the same, which provides a level of uniqueness to your business. Although this is also true for cabinet signs, channel letters provide a greater selection of options to accommodate your specific needs. For example, you can select a front-lit set installed on a raceway or a halo-lit set flush-mounted onto a building.
· YOUR TYPEFACES ARE SIMPLE
Because each channel letter is made individually, it is simpler and more logical to select this sign solution when your font is simple. When it comes to channel lettering, less is more!
· YOUR LANDLORD REQUIRES THAT ALL TENANTS HAVE SIGNS MOUNTED DIRECTLY
Many landlords want their tenants' signs to appear the same, and channel letters are frequently their first option. Although your options are slightly restricted in this case, a channel letter sign does allow you to express your originality.
LOOKING FOR AN OUTDOOR SIGNAGE PARTNER?
If you’re still undecided about which sign best meets your demands, Super Custom Signs is ready to lend a helping hand. Choosing a sign is an important choice that should not be made carelessly. We're here to walk you through all your options to ensure the right decision is made. Call us today! We are excited to work with you.
